The recent daylong get-together of information overload experts and solution-seekers in San Francisco yielded a rich harvest of insights. (The Feb. 25 conference was sponsored by the Information Overload Research Group. For a summary of the morning keynote by Dr. David Levy, see previous post.)
The military on overload—Col. Pete Marksteiner, an Air Force public affairs officer, is trying to focus more of the military’s attention on information overload. Military doctrine says the ability of the U.S. to achieve its objectives depends on its effectiveness in employing “the instruments of national power”—diplomatic, informational, military, and economic. Marksteiner said battles can be lost due to distractions, interruptions, and urgency over effectiveness. “If these things adversely influence the way people receive, process, interpret and use data, they’re a threat to national security,” he said. The 9/11 Commission concluded the U.S. has poor systems for processing information. Marksteiner is recommending to the Air Force Science Advisory Board that the military look at the problem carefully and leverage expertise available to help solve it.
Five seconds to decide—Christina Randle, CEO of The Effective Edge, said professionals must handle 225 inputs per day (deciding what to do with them in 5 seconds or less). Her company provides tools and techniques that have reduced stress, improved work/life balance, decreased interruptions, and improved deadline performance. However, she said, challenges are looming: “We’ve mastered the tools for individual effectiveness. Now we have to work in teams. We’re moving from email to collaboration. And IT is not focused on learning.”
The new inbox—Pierre Khawan, CEO of People on the Go, describes email, Facebook, Twitter and LinkedIn as “the new inbox.” His research shows that only 20 percent of people have a workable strategy for handling all the incoming messages. Khawan has developed a framework in which people switch from the “accomplishment zone” (where individual tasks get done) to the “collaboration zone” (for email, networking, etc.). He’s posted a variety of free and low-cost information at People on the Go.
Awareness begets reduction—Jonathan Spira, CEO of Basex and author of Overload!, said one underlying problem is that “we don’t have a management science for the knowledge era. We’re using the approaches from the industrial age. Gatherings like this will help forge the management science.” Spira said the amount of time knowledge workers can spend on thought and reflection—the highest value they can add—is now down to 5% of their day. What’s driving information overload is “an exaggerated sense of what’s urgent and important.”
Bad habits continue to prevail: 62 percent of knowledge workers at one energy company open emails within 10 minutes, and 32 percent expected a response within an hour. “Reasonable service level expectations would help.” A key new finding: “Simply telling people there’s a problem reduced information overload by 10 percent. You’re helping to reduce it by writing about it.”