Better subject lines make for better emails. We take that as a given (even if we practice it too little).
Now we can make email subject lines even more useful—by using hashtags.
It’s been just over a year since I first proposed the idea of email hashtags. Since then, the idea has been enthusiastically embraced at a conference sponsored by the Information Overload Research Group (see the video of my presentation). It’s gaining traction as a way to help others—and ourselves—manage incoming email messages. (See this short video from technology consultant Chris Pirillo.)
. . . when Chris Messina, a developer advocate at Google, wanted to introduce two friends over e-mail, he wrote #Introduction in the subject line. No need, he explained, for a long preamble when a quick, to-the-point hashtag would do.
Then again, Mr. Messina is no ordinary Twitter user. The self-described “hash godfather,” he officially invented the Twitter hashtag in August 2007, when he sent out a Twitter message suggesting that the pound symbol be used for organizing groups on Twitter. (For example, if attendees at the South by Southwest music and technology conference all add #sxsw to their messages, they can more easily search and sort themselves on Twitter.) Though the idea took awhile to catch on, it quickly snowballed—on Twitter and offline.
Now there’s a website for email hashtags (emailhashtags.org). If the idea sounds intriguing, pay it a visit. It takes less than two minutes to read. And it could change the way you think about email.